Andy Warhol - Apple Screen Print (FS II.359)
Artist: Andy Warhol
Year: 1985
Medium: Screenprint on Lenox Museum Board
Edition: Edition of 190, 30 AP, 5 PP, 5 EP, 10 HC, 1BAT, 30TP, 10 numbered in Roman numerals, some signed and numbered in pencil.
Size: 38" x 38"
Original Apple Print by Andy Warhol
Apple 359 is a screenprint created by Andy Warhol that has appropriated the logo for Macintosh Computers. The logo, which is now as ubiquitous as the fruit itself, maintains the original design and rainbow color scheme. However, Warhol adds his trademark sketched lines and vibrant hues to give the original design an unmistakably Warholian influence.
This artwork hails from Warhol’s Ads series, published in 1985 by Ronald Feldman Fine Arts. The portfolio comprises iconic advertising imagery from the 1950s through the 1980s, showcasing famous ads from the likes of Chanel, Life savers, and Disney.
Commissioned by Del Yocam, Apple’s very first COO, Apple 359 came just one year after the first Macintosh model was released by the electronics company. It was well-timed as Warhol’s famously commercialistic style no doubt made an imprint on buyers everywhere. Though the Pop-Artist’s version of the starring apple of the Macintosh brand mirrors that of the original emblem, the work still incorporates Warhol’s flamboyant flair. The apple, alive with color, is a rainbow layered over a background that resembles something of clouds in a sunset. A playful canvas for a seriously successful business, the Macintosh legacy looks as if it was written in crayon.
